Consumer Packaged Goods

The Consumer Packaged Goods (CPG) industry is presently at an inflection point which is mainly due to the slow emergence of technology and the rapidly growing number of digital consumers across the world. Apart from these two factors, there are radical changes in consumer behavior, attitude, and engagement through digital channels has increased the need to connect with customers faster, and more efficiently by offering personalized solutions.

Therefore, to stay in the competition and to remain competitive CPG companies are trying to adopt a combination of both enhanced business processes and digital solutions for managing the deep data analysis. This process will also only enable a seamless transition but will also facilitate the robust customer relationships, which would, on the other hand, ensure long-term loyalty. Big data analysis helps to properly speed up the decision-making process and thus provides real-time insights which are necessary in order to deliver consistently relevant interactions that drive both sales and loyalty. Moreover, by maintaining strong partnerships with their customers, CPG companies can witness heightened operational improvements while examining and expanding to new markets, specifically emerging markets, for further growth opportunities.

How We Do

Absorbing the app concept

Wireframing, Prototyping and Mockups

The moment we receive a new mobile app development project, we start to get building various wireframes for the app project. Those mockups are presented to the clients for reference. Based on the shortlisted mockups, the final prototype is presented to the client. The app development kicks as soon as the client approves the prototype.

Developing the application

Coding, Interfacing and Debugging

Hundreds of hours of our developers’ time goes into coding. That’s what they do. At times, the code isn’t self sufficient and must be interfaced with a third party service or a hardware component. Not every block of program is perfect and must be debugged a number of times before being integrated into the source code.

Deploying on App Store

Testing, delivery and Support

A team of quality testers and analysts test the app against various quality parameters and using various methodology. This is when we deliver the first demo of the app to the clients. We provide maintenance support and add features as the development progresses. Once the prevailing bugs are fixed and app has all required features, we publish it.

Why choose StarTele Logic’s Consumer Packaged Goods

  • We incorporate our strong business process knowledge along with the technological prowess, strategic alliances and strong global presence, to develop such innovative solutions to the CPG companies in the regions of food and beverages, home and personal care, apparel and footwear and health and beauty aids segments.

  • We develop the best services and solutions which fare well in the market and are highly user-friendly, scalable and reliable.

  • Moreover, our regime is highly supported by our robust global delivery model framework and proven quality and process methodologies which provide highly cost-effective services to our clients over the course of years we have built the competencies which are backed by our strong technology practices, across all the core process areas for the CPG industry.

  • We at StarTele Logic develop such CPG services which are rightly positioned to help you meet these objectives in the fast changing Consumer Packaged Goods landscape.

Why Work with StarTele Logic on Consumer Packaged Goods

At StarTele Logic, we stand out from competition by providing solutions that offer an unparalleled combination of VoIP and mobile technological expertise and business acumen. We work with customers to fully understand their needs, and develop solutions to address those specific requirements. Our ability to achieve the highest quality while remaining affordable has made us a preferred technology solution provider for small startups as well as large enterprises.

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