The Consumer Packaged Goods (CPG) industry is presently at an inflection point which is mainly due to the slow emergence of technology and the rapidly growing number of digital consumers across the world. Apart from these two factors, there are radical changes in consumer behavior, attitude, and engagement through digital channels has increased the need to connect with customers faster, and more efficiently by offering personalized solutions.

Therefore, to stay in the competition and to remain competitive CPG companies are trying to adopt a combination of both enhanced business processes and digital solutions for managing the deep data analysis. This process will also only enable a seamless transition but will also facilitate the robust customer relationships, which would, on the other hand, ensure long-term loyalty. Big data analysis helps to properly speed up the decision-making process and thus provides real-time insights which are necessary in order to deliver consistently relevant interactions that drive both sales and loyalty. Moreover, by maintaining strong partnerships with their customers, CPG companies can witness heightened operational improvements while examining and expanding to new markets, specifically emerging markets, for further growth opportunities.