Unified communication (UC) integrates all enterprise communication services in real time hence improves productivity of an enterprise.UC enables integration of synchronous communication (IP telephony, instant messaging etc.) and asynchronous communication (email, twitter etc.) so that the end user can have easy access to the tools from any computing device.Unified communication environment has a back end and user interface (UI) for access. Audio conferencing system that is built on core IP telephony platform is used in web conferencing system in an enterprise conference room is a classic example of this concept.
In effect, enterprises integrate all communication method along with documents, data, and text messages into single user interface to have effective communication and productivity improvement. As a developing market, telecom companies and internet providers have a pivotal role in the proliferation of UC in India. According to an IDC study in 2014, the Indian Unified Communication industry market share was just 0.1% though there was 6.3% growth when compare with the previous year.
Unified communication and collaboration growth and usage in India is behind the current global trend and practise. However, Indian enterprises are investing in deploying UC infrastructure in order to improve the productivity, efficiency, and process of the company. Though the UC usage in Indian enterprises are ahead of its counterparts in developing countries, they are behind with their peers in mature markets. Indian enterprises are keener in investing in enterprisemobility solutions embedded with UC features.
All the major three telecom giants in India Bharti Airtel, Idea, and Vodafone have exclusive enterprise service to cater unified communication service to small, medium, and large size businesses.